Brand kit

MOAT brand assets

Official colours, logos, and credentials for press, partners, and teams representing MOAT — Master of All Trades.

About the MOAT mark

The ring around the MOAT logo is more than a frame—it is a moat in the true sense: a boundary of protection around your business, your margins, and the promises you make to customers.

Like a castle moat, it signals that what sits inside is defended—quotes are checked, costs are visible, and profit is guarded before work begins.

The initials M.O.A.T also stand for Master of All Trades: one platform for the full commercial journey, from first quote to invoice, built for teams who wear many hats on every job.

Colour palette

Use these values for web, slide decks, and co-branded materials. Product UI on my.moat.tools also uses the charcoal and slate neutrals below.

  • Primary navy

    #121a2f

    Primary buttons, footer, key headings

  • Accent purple

    #7d55ff

    Eyebrows, highlights, links

  • Link purple

    #6f48ec

    Interactive text, CTAs

  • Ink

    #0b1020

    Body text on light surfaces

  • Muted

    #5b6375

    Supporting copy

  • Line

    #e8eaf4

    Borders and dividers

  • Surface

    #f8faff

    Soft panels and cards

  • Charcoal

    #37434b

    Product UI primary (my.moat)

  • Slate

    #4d5d68

    Product UI accent (my.moat)

Logos

Download approved artwork only. Right-click → Save, or open the file in a new tab.

  • Color — no background

    Color — no background

    Default on light backgrounds (website header, documents).

    Download PNG
  • Color — with background

    Color — with background

    When a contained tile or photo backdrop is needed.

    Download PNG
  • Black — no background

    Black — no background

    Single-colour print or very light backgrounds.

    Download PNG
  • White — no background

    White — no background

    On navy, photography, or dark UI surfaces.

    Download PNG
  • Browser icon

    Browser icon

    Favicon and small app icons (export larger sizes from master artwork as needed).

    Download PNG

Usage

  • Keep clear space around the logo at least equal to the height of the inner mark.
  • Do not stretch, rotate, or change logo colours outside approved artwork.
  • Use the white logo on dark backgrounds; use colour or black on light backgrounds.
  • Prefer the ring intact—do not crop through the protective moat circle.

Brand credentials

Reference copy for listings, invoices footers, and partner pages.

Brand name
MOAT
Expanded name
Master of All Trades (M.O.A.T)
Descriptor
The software that stops trades losing money.
Marketing site
https://moat.tools
Product
https://my.moat.tools
Contact
hello@moat.tools